Show #021: Top Tips on Corporate Blogging from Debbie Weil
Oct 29th, 2008 by Jon Coulter
The show this week is all about blogging and specifically how you can use blogs to promote your business or organisation.
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My guest is Debbie Weil, the US based corporate and CEO blogging consultant and author, globally recognised as ‘The Expert’ on corporate blogging.
Debbie’s book ‘The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right’ is a must read for anybody in business that’s thinking about using a blog to communicate with customers and employees - it’s even been translated into Mandarin Chinese would you believe!
In the interview, which lasts about 12 minutes, Debbie clearly explains what corporate blogging is all about, she highlights some of the major benefits that blogging can bring to your business and shares some top tips on how to write a great blog which include:
- BE PASSIONATE ABOUT YOUR BLOG - be interested in what you are writing, be dedicated and allow enough time to develop your writing style
- BE STRATEGIC ABOUT YOUR CONTENT - what you write needs to be relevant to your readers and you need to show that you are an expert on what you are writing about
- BE CONSISTENT - blog at least once a week for a minimum of 6 months
To find out more about Debbie Weil visit www.debbieweil.com and to grab a copy of her book ‘The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right’ from Amazon.co.uk click here.
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