My guest this month is Rob Brown, Managing Director of one of the most high profile PR agencies in the North West, Staniforth.

To listen to the podcast, click on the grey arrow below.

Rob has long been recognised as an enthusiastic expert in online PR and in April published his first book - ‘Public Relations and The Social Web: How to use social media and web 2.0 in communications’.

In the interview, Rob describes what impact the social web is having on business communications, he advises on how to use the key social media channels to maximum effect and outlines the business case and potential ROI of using social media in a communications mix. 

To play Rob’s quick video ‘message’, click in the middle of screen below.

You can pick up a copy of Rob’s book from Amazon and visit the companion blog at www.prandtheweb.com

Also checkout Staniforth’s blog at www.pr-media-blog.co.uk   

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If you have any feedback or questions about how to listen or subscribe to Business Ears, the North West’s Business Podcast email jon@businessears.co.uk or leave a comment at the end of the show post.